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Healthy Skepticism Library item: 6839

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Armstrong K, Schwartz JS, Asch DA.
Direct sale of sildenafil (Viagra) to consumers over the Internet.
N Engl J Med 1999 Oct 28; 341:(18):1389-92
http://content.nejm.org/cgi/content/extract/341/18/1389


Abstract:

The authors conducted a systematic search of the World Wide Web to identify all sites that were selling sildenafil directly to consumers and analyzed information on the sites as to the geographic origin of the Web site, the cost of the service and the drug, and whether it provided information about sildenafil, requested information from consumers, provided disclaimers and warnings and required a medical consultation (review of information about medical history by a physician).

Keywords:
*analytic survey/United States/Viagra/Internet/quality of information/safety & risk information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING 3',5'-Cyclic-GMP Phosphodiesterase/antagonists & inhibitors* Commerce/standards Commerce/statistics & numerical data* Humans Impotence/diagnosis Impotence/drug therapy* Internet/standards Internet/statistics & numerical data* Male Medical History Taking/statistics & numerical data Office Visits Phosphodiesterase Inhibitors* Physician's Practice Patterns/statistics & numerical data Piperazines* Prescriptions, Drug/standards Prescriptions, Drug/statistics & numerical data* Questionnaires Research Support, U.S. Gov't, P.H.S. United States

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.