Healthy Skepticism Library item: 6821

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Abbott’s promotion of Claribid (clarithromycin): an example of the use of gifts
MaLAM International News 1998 Sep-Oct; 16:(9-10):1-2

Abstract:

Gifts are a powerful tool in influencing physicians and are used by many drug companies.

Keywords:
*analysis/United States/Australia/Pakistan/developed countries/developing countries/MaLAM/Medical Lobby for Appropriate Marketing/ gift giving/doctors/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES