Healthy Skepticism Library item: 6819

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Milne C.
Let’s handle drug advertising carefully
Healthcare Manager 1998 Jul-Aug; 3:(5):5

Abstract:

If direct-to-consumer advertising of prescription drugs comes to Canada then the ads must be fair and balanced. The only way to properly monitor them is an arm’s length, third-party panel.

Keywords:
*editorial/Canada/direct-to-consumer advertising/DTCA/regulation of promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES