Healthy Skepticism Library item: 6816

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

MaLAM letter follow up—MaLAM apologises but we remain concerned about thepromotion of Atarax
MaLAM International News 1998 Jul-Aug; 16:(7-8):1-5

Abstract:

MaLAM apologizes to UCB for misinterpreting the advertisement for Atarax but still remains concerned about the quality of the promotion. UCB supplied MaLAM with material to support the claims in the ads but these studies have serious methodological weaknesses.

Keywords:
*analysis/Ivory Coast/developing countries/Atarax/quality of information/company responses/MaLAM/Medical Lobby for Appropriate Marketing/ print advertisements/UCB/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES