Healthy Skepticism Library item: 6815
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: report
Mintzes B
Paper tiger or toothless tabby? Regulation of prescription drug promotion in Canada
Vancouver: Health Policy Research Unit 1998 Jul
Abstract:
The aim of this paper is to assess the adequacy of current policies to regulate prescription drug promotion in Canada, to briefly present a cmparative international overview and to explore the potential impact of alternative policy initiatives, with an emphasis on identification and discussion of gaps in current regulatory policies.
Keywords:
*analysis/Canada/regulation of promotion/Pharmaceutical Advertising Advisory Board (Can)/Pharmaceutical Manufacturers Association of Canada/direct-to-consumer advertising/DTCA/quality of information/quality of prescribing/ Ethical Criteria for Medicinal Drug Promotion/ International Federation of Pharmaceutical Manufacturers Associations/ IFPMA/ World Health Organization/ WHO/ journal advertisements/ sales representatives/ continuing medical education/ corporate funding/ drug company sponsored research/ patient groups/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: INDUSTRY/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION DISGUISED: CLINICAL TRIALS/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS/VOLUME OF AND EXPENDITURE ON PROMOTION
