Healthy Skepticism Library item: 6814

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Gilbert D
Direct-to-consumer advertising of prescription medicines
Surrey, United Kingdom: PJB Publications Ltd. 1998 Jun 29

Abstract:

A comprehensive look at the issues involved with direct-to-consumer advertising of both prescription and nonprescription drugs: broadcast, print and internet advertising, use of the mass media, disease awareness campaigns, sponsorship of information materials, marketing of new drugs, links with patient groups, direct mailings. The report also looks at the effects of DTCA on prescribing, the doctor-patient relationship, consumer information, the impact on the healthcare system and finally at regulatory models.

Keywords:
*analysis/direct-to-consumer advertising/patient groups/regulation of promotion/quality of information/quality of prescribing/direct mail/ consumer behaviour & knowledge/ Internet/ over-the-counter medications/ patient education material/ new drugs/ value of promotion/ industry perspective/disease awareness campaign/ medicalization of problems/ corporate responsibility/health and healthcare/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS