Healthy Skepticism Library item: 681

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Guyatt G.
L’enseignement de la médeicne et l’ industrie pharmaceutique
CMAJ 1995; 152:1039-1040

Keywords:
*letter to the editor Canada promotional literature source of information quality of information EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION PROMOTION AS A SOURCE OF INFORMATION: DOCTORS

Notes:

In the author’s experience it is possible to avoid most sources of drug promotion. There are many sources of unbiased drug information. It is possible that academics are biased in their information but when they are it is because they fail to meet the goals their institutions set for them. Sales representatives fail when they do not present biased information. Doctors must learn how to critically assess the biomedical literature and to arrive at their own conclusions.