Healthy Skepticism Library item: 6794

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Mintzes B
Blurring the boundaries: new trends in drug promotion
Amsterdam: Health Action International 1998
www.haiweb.org

Abstract:

A critical comprehensive look at new methods of promoting drugs including: direct-to-consumer advertising, promotion on the Internet, sponsorship of patient groups, personalized prescribing information, industry-sponsored research, pharmacoeconomic studies, consensus guidelines, sales representatives, pharmacy benefit managers and sponsorship of public health services. Includes a list of recommendations for dealing with drug promotion.

Keywords:
*analysis/DTCA/ direct-to-consumer advertising/ Internet/ patient groups/ corporate funding / selling prescribing information/ drug company sponsored research/ drug company sponsored guidelines/ pharmacoeconomic analysis/ sales representatives/ pharmacy benefit management/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/INFORMATION FROM INDUSTRY: PHARMACOECONOMIC ANALYSIS/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: CLINICAL TRIALS/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS/SPONSORSHIP: RESEARCH/VOLUME OF AND EXPENDITURE ON PROMOTION