Healthy Skepticism Library item: 6789

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hoey J.
Placing the ads
Canadian Medical Association Journal 1998; 159:920
http://www.cma.ca/cmaj/vol-159/issue-8/0920b.htm

Abstract:

The directive from the International Committee of Medical Journal Editors states that “[j]uxtaposition of editorial and advertising material on the same products or subjects should be avoided, and advertising should not be sold on the condition that it will appear in the same issue as a particular article.â€ The Canadian Medical Association Journal avoids placing advertisements next to scientific articles on related topics whenever possible. Details of articles and authors are kept confidential until publication.

Keywords:
*letter to the editor/Canada/ placement of journal advertisements/Canadian Medical Association Journal/International Committee of Medical Journal Editors/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA