Healthy Skepticism Library item: 6781

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bauer G.
Pitching drugs to patients
Pharmacy Practice 1998; 14:(12):43-44, 46, 48
www.pharmacyconnects.com/pharPrac/index.htm

Abstract:

The article presents the pros and cons of direct-to-consumer advertising in the Canadian context. The viewpoints of government, industry and pharmacists are given.

Keywords:
*analysis/Canada/direct-to-consumer advertising/DTCA/ consumer behaviour & knowledge/ attitude toward promotion/ doctors/ pharmacies and pharmacists/ industry perspective/ quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION