Healthy Skepticism Library item: 6778

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

National survey of consumer reactions to direct-to-consumer advertising
Pennsylvania: Rodale Press 1998

Abstract:

This report is based on a national survey of United States consumers on the topic of direct-to-consumer advertising covering issues such as: public opinion of DTCA; awareness of DTC advertising; assessing the amount of information consumers get from DTCA; does advertising produce prescriptions; does DTCA change patient compliance with drug therapies; and are consumers informed about prescription medicine.

Keywords:
*analytic survey/United States/direct-to-consumer advertising/DTCA/ analysis of prescribing pattern/ consumer behaviour & knowledge/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS