Healthy Skepticism Library item: 6758

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sweet M.
Health profits (part 2)
MaLAM International News 1997 Sep-Oct; 15:(9-10):1-4

Abstract:

Drug companies use a variety of techniques to influence doctors including visits from sales representatives, offering screening programs to patients and small gifts. Some general practitioners do see sales representatives and do not see a problem in accepting gifts or going out to dinners offered by companies.

Keywords:
*analysis/Australia/developed countries/ disease awareness campaign/ doctors/ relationship between medical profession and industry/ sales representatives/ drug company sponsored meals and travel/ influence techniques/MaLAM/Medical Lobby for Appropriate Marketing/ gift giving/ formularies/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/ETHICAL ISSUES IN PROMOTION: MEDICAL JOURNAL EDITORSHIP/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: INFLUENCE TECHNIQUES/INFLUENCE OF PROMOTION: FORMULARY INCLUSION/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES