Healthy Skepticism Library item: 6755

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Pill pushers
The Economist 1997 Aug 956-57

Abstract:

Direct-to-consumer advertising of prescription drugs is not allowed anywhere in Europe although an increasing amount of money is being spent on DTCA in the United States. There is no evidence that anyone has been harmed by DTCA in the U.S. and it helps raise awareness of diseases.

Keywords:
*news story/United States/Europe/direct-to-consumer advertising/DTCA/promotion costs and volume/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/VOLUME OF AND EXPENDITURE ON PROMOTION

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963