Healthy Skepticism Library item: 6749

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Promotional war for genital herpes drugs
MaLAM Australian News 1997 Jul-Aug; 5:(7-8):2-3

Abstract:

Glaxo-Wellcome and SmithKline Beecham are competing for market share for drugs against genital herpes. SmithKline Beecham has used indirect promotion to the public, while Glaxo-Wellcome has sent out inaccurate press releases. SmithKline Beecham has also had to publish a corrective letter because of a misleading advertisement.

Keywords:
*analysis/Australia/developed countries/Glaxo-Wellcome/SmithKline Beecham/antiviral drugs/ sexually transmitted diseases/ DTCA/ direct-to-consumer advertising/ market share/ press conferences and releases/corrective information/MaLAM/Medical Lobby for Appropriate Marketing/ journal advertisements/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: MARKET SHARE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE