Healthy Skepticism Library item: 6743

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Servier resists but MaLAM persists!
MaLAM Australian News 1997 May-Jun; 5:(5-6):2

Abstract:

Servier is not a member of the Australian Pharmaceutical Manufacturers Association and refused to let MaLAM’s complaint be heard by the APMA. MaLAM then sent a complaint to the Therapeutic Goods Administration but has not heard back for almost a year. Although Servier’s ads were found to be in violation of the United Kingdom Prescription Medicines Code of Practice Authority similar ads are still running in British journals 6 months later. Servier’s continuing misleading promotion illustrates the multiple failures involved in the regulation of promotion.

Keywords:
*analysis/Australia/United Kingdom/developed countries/Servier/ Australian Pharmaceutical Manufacturers Association/ Code of Conduct (Aus)/ Code of Practice (UK)/ regulation of promotion/ company responses/MaLAM/Medical Lobby for Appropriate Marketing/Coversyl/perindopril/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION