Healthy Skepticism Library item: 6739

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Health and medical reporting: PMAC sponsored medical journalism program
PMAC News 1997 May-Jun; 6

Abstract:

For several years the Pharmaceutical Manufacturers Association of Canada has sponsored a course at a university on medical journalism

Keywords:
*news story/Canada/ journalists/Pharmaceutical Manufacturers Association of Canada/corporate funding/SPONSORSHIP: JOURNALISTS

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963