Healthy Skepticism Library item: 6737
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Martin J.
Condition: confused. Why medical reporting suffers from actue ignorance, massive hysteria and intensive carelessness
Ryerson Review of Journalism 1997; 44-51
www.ryerson.ca/uacollection/dept/comrel/rrj/
Abstract:
(Limited to parts of article dealing with promotion.) Drug companies contact journalists frequently in an attempt to get stories about their products into the press. The material is sometimes disguised as a press release announcing an “important breakthrough.â€
Keywords:
*analysis/Canada/journalists/ press conferences and releases/INFLUENCE OF PROMOTION: JOURNALISTS/PROMOTION AS A SOURCE OF INFORMATION: JOURNALISTS/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE
