Healthy Skepticism Library item: 6721

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Lucas PN
Education and information: obligations and responsibilities to health care professionals and to consumers: A decade of achievement: 1996-1997 annual report
Ottawa: Pharmaceutical Manufacturers Association of Canada 1997

Abstract:

The Code of Marketing Practices of the Pharmaceutical Manufacturers Association of Canada commits the industry to ensure that its medicines are supported by comprehensive technical and informational services and to use candour in dealing with public health officials, health care professionals and the general public. To these ends, the industry has been sponsoring continuing medical education programs and is also looking at ways of better informing the public about medications.

Keywords:
*analysis/Canada/doctors/general public and consumers/industry perspective/Pharmaceutical Manufacturers Association of Canada/ information from companies/ continuing medical education/ corporate funding/ CME/INFORMATION FROM INDUSTRY: DOCTORS/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS/PROMOTION DISGUISED: SUPPORT FOR CME