Healthy Skepticism Library item: 6717
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Greenhalgh T.
How to read a paper.
Papers that report drug trials 1997 Aug 23;
http://www.bmj.com/cgi/content/full/315/7106/480
Abstract:
Pharmaceutical sales representatives are now much more informative than they used to be, but they may show ignorance of basic epidemiology and clinical trial design. Promotional literature of low scientific value, such as unconrolled before and after trials should not be allowed to influence practice.
Keywords:
*analysis/sales representatives/quality of information/quality of prescribing/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
Clinical Trials*
Decision Making
Drug Industry
Drug Information Services
Drug Therapy*
Publishing*
