Healthy Skepticism Library item: 6707

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Promotion of glyceryl trinitrate transdermal patches
MaLAM Australian News 1996 Nov-Dec; 4:(11-12):1-2

Abstract:

Both Ciba-Geigy and Schering-Plough have replied to MaLAM’s earlier letters about the promotion of transdermal nitrate patches. Ciba-Geigy’s response was much better than the one from Schering-Plough. Schering-Plough uses advice from experts in its promotion for its product. Such advice may be misleading.

Keywords:
*analysis/Australia/developed countries/Schering-Plough/Ciba-Geigy/glyceryl trinitrate/Nitro-Dur/Transderm-Nitro/quality of information/ source of information/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTIONAL TECHNIQUES: ENDORSEMENTS