Healthy Skepticism Library item: 6693

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J, Vitry A.
Re: the promotion of Smecta (smectite)
1996 Oct;

Abstract:

Beaufour-Ipsen replied to MaLAM’s earlier letter on the marketing of Smecta (smectite) for the treatment of diarrhea. MaLAM still believes that the promotion and use of Smecta is inappropriate.

Keywords:
*analysis/developing countries/children/diarrhea/Smecta/Beaufour-Ipsen/quality of information/World Health Organization/WHO/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA