Healthy Skepticism Library item: 669

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lal A, Sethi A, Ray A.
Informing patients about drugs.
Natl Med J India 1995 Jan-Feb; 8:(1):36-8

Abstract:

To evaluate the present status of prescription information leaflets (PIL-dispensed by the pharmacist to the patient) and patient package inserts (PPI-an information leaflet included in the drug package by the manufacturer) the authors randomly selected 1050 allopathic preparations from a retail chemist shop. The PPI was present in only 12 preparations and no PIL could be found. The information content of the 12 PPIs was very meagre.



Keywords:
*analytic survey India developing countries information from companies package inserts EVALUATION OF PROMOTION: LABELLING AND PACKAGE INSERTS INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTIONAL TECHNIQUES: PACKAGE INSERTS