Healthy Skepticism Library item: 6688

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Conlan MF.
In-your-face pharmacy: will the boom in Rx ads aimed at consumers continue?
Drug Topics 1996 Jul; 140:92-94, 97-98

Abstract:

The amount of money spent on direct-to-consumer advertising more than doubled between 1993 and 1995 and within two years could top $1.2 billion. In 1995, 50 prescription-only drugs were advertised in consumer media compared to 17 in 1992. Arguments for and against DTCA are presented and the role of the Food and Drug Administration in regulation this form of promotion is discussed.

Keywords:
*news story/United States/direct-to-consumer advertising/print advertisements/Food and Drug Administration/FDA/regulation of promotion/promotion costs and volume/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION