Healthy Skepticism Library item: 6686

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Philippine ad wars over pain killers
Drug Monitor 1996 Jul-Aug; 11:(4):29-31

Abstract:

Parke-Davis, makers of Ponstan (mefenamic acid), and United Laboratories, makers of Biogesic (paracetamol/acetaminophen) are running television ads in a war over which pain killer is most effective and safest.

Keywords:
*analysis/Philippines/developing countries/DTCA/direct-to-consumer advertising/broadcast advertisements/Parke-Davis/United Laboratories/Ponstan/Biogesic/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES