Healthy Skepticism Library item: 6683

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P, Vitry A.
Re: the promotion of Transderm-Nitro (glyeryl trinitrate)
1996 Jul;

Abstract:

An advertising brochure from Ciba-Geigy claims that Transderm-Nitro (glyceryl trinitrate) provides benefits beyond angina protection. MaLAM has examined this claim and questions it.

Keywords:
*analysis/Australia/developed countries/Ciba-Geigy/Transderm-Nitro/glyceryl trinitrate/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DIRECT MAIL/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/EVALUATION OF PROMOTION: PROMOTIONAL BROCHURES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES