Healthy Skepticism Library item: 6682

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mansfield P, Vitry A.
Re: the promotion of Nitro-Dur (glyceryl trinitrate)
1996 Jul;

Abstract:

A piece of direct mail from Schering-Plough for its product Nitro-Dur makes an unfair comparison with a competitor’s product. A journal ad for the same product claims that patients do not need to worry about tolerance or rebound. However, the scientific literature does not support this claim.

Keywords:
*analysis/Australia/developed countries/Nitro-Dur/glyceryl trinitrate/Schering-Plough/quality of information/ journal advertisements/MaLAM/Medical Lobby for Appropriate Marketing/ direct mail/ comparative advertising/EVALUATION OF PROMOTION: DIRECT MAIL/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS