Healthy Skepticism Library item: 6677

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J, Vitry A.
Re: the promotion of flagyl (metronidazole)
1996 Jun;

Abstract:

In Pakistan Rhone-Poulenc Rorer is advertising Flagyl (metronidazole) for the treatment of all cases of diarrhea in case the diarrhea is caused by either amebiasis and giardiasis. The scientific literature suggests that these organisms are not frequent causes of diarrhea in young children.

Keywords:
*analysis/Pakistan/developing countries/Flagyl/metronidazole/diarrhea/children/quality of information/amebiasis/giardiasis/MaLAM/Medical Lobby for Appropriate Marketing/Rhone-Poulenc/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA