Healthy Skepticism Library item: 6668

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Morrice D
1996 May 10
http://www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

Canadians are demanding access to unfettered information that further empowers their participation in health care decisions. Consumer confidence may be addressed with legislation directing drug makers to pass their volumes of educational information through independent, volunteer boards of nonprofit health organizations.

Keywords:
*analysis/Canada/DTCA/direct-to-consumer advertising/regulation of promotion/attitude toward promotion/patient groups/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: CONSUMER GROUPS