Healthy Skepticism Library item: 6667

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

The Migraine Foundation
Position paper on direct to consumer advertising of prescription medications
: The Migraine Foundation 1996 May 10
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Migraine Foundation’s mission is to empower migraine sufferers to obtain relief from suffering. Part of that empowerment is having access to information in order to make decisions about one’s own health and life choices. A limited introduction of direct to consumer advertising of prescription drugs would provide wider access to information about available treatments. However, we would strongly urge the government to introduce this new measure only with stringent restrictions on what information might be included.

Keywords:
*policy statement & guideline/Canada/direct-to-consumer advertising/DTCA/regulation of promotion/ consumer behaviour & knowledge/ consumer drug prices/ patient groups/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE