Healthy Skepticism Library item: 6666

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J, Vitry A.
Re: the promotion of Multiload Cu 375
1996 May;

Abstract:

Organon’s distributor in India is using a brochure to promote the Multiload Cu 375. The brochure makes claims for the product that are not supported by the scientific literature.

Keywords:
*analysis/India/developing countries/Organon/quality of information/safety & risk information/contraception/women/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: BREAST FEEDING AND CONTRACEPTION