Healthy Skepticism Library item: 6665

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Health Action International
Drug policy at the 49th World Health Assembly
Amsterdam: Health Action International 1996 Jun
www.haiweb.org

Abstract:

Inappropriate drug promotion continues to be a problem in developed and developing countries. Companies claim that self regulation can control promotion but this is not the case. There have been many resolutions passed at the World Health Assembly on promotion but now is the time for action to be taken.

Keywords:
*analysis/developed countries/developing countries/regulation of promotion/WHO/World Health Organization/Ethical Criteria for Medicinal Drug Promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.