Healthy Skepticism Library item: 6664

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Consumers’ Association of Canada
Protecting the consumer interest in direct-to-consumer advertising of prescription drugs
: Consumers’ Association of Canada 1996 May
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

Although the Consumers’ Association of Canada agrees that more prescription information to consumers is needed, it does not support direct-to-consumer advertising of prescription drugs.

Keywords:
*policy statement & guideline/Canada/consumer groups/DTCA/direct-to-consumer advertising/quality of information/doctor-patient relationship/consumer drug prices/consumer behaviour & knowledge/attitude toward promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE