Healthy Skepticism Library item: 6660

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

This month . . . regulation of prescription drug promotion in Australia
MaLAM Australian News 1996 Apr-May; 4:(4-5):1-8

Abstract:

This months edition is a general analysis of the regulation of prescription drug promotion in Australia by the industry. It looks at recommendations made by a government committee in 1992 and whether these have resulted in any significant changes in promotional practices.

Keywords:
*analysis/Australia/developed countries/ Australian Pharmaceutical Manufacturers Association/ Code of Conduct (Aus)/ Trade Practices Commission/ regulation of promotion/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/VOLUME OF AND EXPENDITURE ON PROMOTION