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Healthy Skepticism Library item: 6659

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J, Vitry A.
Re: the promotion of Smecta (smectite)
1996 Apr;


Abstract:

Beaufour-Ipsen markets Smecta (smectite) in France and Africa as a complement to oral rehydration therapy for the treatment of diarrhea. The scientific literature does not support this use of the product.

Keywords:
*analysis/Africa/France/developed countries/developing countries/diarrhea/Smecta/children/safety & risk information/quality of information/WHO/World Health Organization/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.