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Healthy Skepticism Library item: 6642

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: book

Mintzes B, Hodgkin C.
The consumer movement: from single-issue campaigns to long-term reform
New York: Oxford University Press 1996


Abstract:

This chapter details the evolution of Health Action International from focusing on single issue campaigns to a more global orientation of encouraging long-term reform. Campaigns discussed include appetite suppressants, bromocriptine (Parlodel-promoted for lactation suppression) and general work on drug promotion and in support of the World Health Organization’s Ethical Criteria for Medicinal Drug Promotion.

Keywords:
*analysis/World Health Organization/WHO/Health Action International/HAI/Parlodel/ Ethical Criteria for Medicinal Drug Promotion/appetite stimulants and suppressants/consumer groups/health and healthcare/INFLUENCE OF PROMOTION: ACCESS TO ESSENTIAL DRUGS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: WEIGHT GAIN AND LOSS/REGULATION, CODES, GUIDELINES: CONSUMER GROUPS/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963