Healthy Skepticism Library item: 6639

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huston P.
Violence sells
Canadian Medical Association Journal 1996; 154:758

Abstract:

The author outlines the advertising policy of the Canadian Medical Association Journal: all ads have to be precleared by the Pharmaceutical Advertising Advisory Board and neither the CMAJ’s advertising representatives nor the pharmaceutical companies know the editorial content of the upcoming issues for which advertising space is available.

Keywords:
*letter to the editor/Canada/journal advertisements/ placement of journal advertisements/ Canadian Medical Association Journal/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA