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Healthy Skepticism Library item: 6626

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bennett JR.
Altruism and the scientific congress
Lancet 1996; 347:377-378


Abstract:

Scientific congress organizers increasingly seek the support from the biomedical industry in the form of donations, sponsorship of lectures, payment for various items and encouragement to pay the travel and subsistence costs of delegates. This practice has lead to a number of adverse results. The United European Gastroenterology Federation has drawn up guidelines for organizers of its annual meeting which allow an annual meeting of high scientific quality to be run cheaply and without the risk of commercial exploitation.

Keywords:
*analysis/conferences/corporate funding/regulation of promotion/United European Gastroenterology Federation/PROMOTION DISGUISED: CONFERENCES AND MEETINGS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963