Healthy Skepticism Library item: 660
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Rapoport D.
Under the influence of the pharmaceutical industry? Kick the habit.
CMAJ 1995; 152:1043
Keywords:
*letter to the editor
Canada
consumer drug prices
sponsored symposia & conferences
continuing medical education
controlled circulation journals
promotional literature
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS
PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES
PROMOTION DISGUISED: SUPPORT FOR CME
Notes:
The author lists all of the different sponsored continuing medical education activities and all of the medical journals, sponsored and unsponsored, that he is exposed to. He concludes that the pharmaceutical industry should find less costly ways to promote its products and pass the savings on in the form of less costly drugs.