Healthy Skepticism Library item: 6598

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Food and Drug Administration
Direct-to-consumer promotion; public hearing
1995 Aug 16

Abstract:

The Food and Drug Administration is announcing a public hearing regarding direct-to-consumer promotion of prescription drugs. The purpose of the hearing is to solicit information from, and the views of, interested persons, including health care professionals, scientists, professional groups and consumers on the issues and concerns relating to the promotion of prescription drug products directly to consumers through print, broadcast and other types of media. FDA is particularly interested in hearing the views of the gorups most affected by DTCA including patients, caretakers, health care professionals, managed care organizations and insurers.

Keywords:
*policy statement & guideline/United States/FDA/Food and Drug Administration/direct-to-consumer advertising/DTCA/quality of information/regulation of promotion/ fair balance(brief summary)/print advertisements/ broadcast advertisements/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION