Healthy Skepticism Library item: 659

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rapp MS.
Size of names in drug ads.
CMAJ 1995 Jan 15; 152:(2):158

Keywords:
*letter to the editor Canada size of name journal advertisements PROMOTIONAL TECHNIQUES: SIZE OF BRAND AND GENERIC NAMES

Notes:

The author agrees that there is a marked difference in size, but believes that this may work to the disadvantage of the companies. Hospitals are strongly encouraging prescribing by generic names and if doctors do not associate brand and generic names they will use older drugs with familiar generic names.