Healthy Skepticism Library item: 6574

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Selling disease
Canadian Broadcasting Corporation program Marketplace 1995 Feb 75

Abstract:

The show discussed the growing use of disease advertisements directed at consumers in Canada. These ads are frequently accompanied by a toll free number to call. At the same time these ads are running, doctors are receiving advertising for the same products. The industry point of view is that these are not advertisements but creating patient awareness. Companies are also sponsoring patient groups: Glaxo is funding the Migraine Foundation and Merck is funding the Osteoporosis Society.

Keywords:
*analysis/Canada/DTCA/direct-to-consumer advertising/patient groups/ consumer behaviour & knowledge/ broadcast advertisements/attitude toward promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/PROMOTION BY THIRD PARTIES: PATIENT ORGANIZATIONS/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS