Healthy Skepticism Library item: 6559

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Kokonis JD
The informed patient—effectively exercising healthcare choices
Ottawa: Pharmaceutical Manufacturers Association of Canada 1995 Oct 27
www.pmac-acim.org

Abstract:

This paper addresses the regulatory scheme in place in Canada which is concerned with the flow of information from pharmaceutical manufacturers to the public. It also examines the current trend toward more information being made available to patients, the role of patients in making health care choices and how these factors have affected certain legal principles. The paper will consider whether the present scheme provides the information which patients are looking for, and what changes can be made to allow consumers to be better informed.

Keywords:
*analysis/Canada/ consumer behaviour & knowledge/ direct-to-consumer advertising/ DTCA/ regulation of promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS