Healthy Skepticism Library item: 6556

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: book

Chetley A.
Problem drugs
London: HAI/Zed Books 1995
www.haiweb.org

Abstract:

This book deals with drugs that are dangerous, irrational combinations or ineffective. Scattered throughout the book are reproductions of advertisements for these drugs that fail to provide complete information.

Keywords:
*analysis/developing countries/journal advertisements/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES