Healthy Skepticism Library item: 6545

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sadly predictable unethical promotion
HAI Europe Update 1994 Dec; 4:(2):1-2

Abstract:

The International Federation of Pharmaceutical Manufacturers Associations published a revised code of marketing in September 1994. HAI analyzed the changes to the code and acknowledged that the wording was in many places improved. However, in HAI’s view, the revised code is unlikely to result in better marketing practices because it contains no effective sanctions, no corrective measures, or any provisions for monitoring or independent review.

Keywords:
*analysis/International Federation of Pharmaceutical Manufacturers Associations/IFPMA/ Code of Pharmaceutical Marketing Practices (IFPMA)/regulation of promotion/HAI/Health Action International/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION