Healthy Skepticism Library item: 6544

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Health highlights of the 14th IOCU World Congress
HAI News 1994 Dec

Abstract:

Specific examples of misleading advertising showed that drug promotion is not about information, nor choice but persuasion. Developing countries have political, socio-economic and cultural factors that make controlling promotion difficult. Areas for further work were suggested.

Keywords:
*news story/quality of information/developing countries/consumer groups/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES