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Healthy Skepticism Library item: 6542

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mansfield P.
Re: the promotion of Augmentin (amoxycillin/clavulanic acid)
1994 Nov;


Abstract:

SmithKline Beecham seems to have more questionable promotional practices than other pharmaceutical companies.

Keywords:
*analysis/SmithKline Beecham/quality of information/Medical Lobby for Appropriate Marketing/MaLAM/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS

 

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