Healthy Skepticism Library item: 6540

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

What’s in a name? Credibility and profit
Consumer Reports 1994 Nov688

Abstract:

Johnson & Johnson’s McNeil Consumer Products has reached a deal with the Arthritis Foundation to pay the foundation for the use of its name on aspirin, ibuprofen and acetaminophen. Earlier in the year the American Lung Assocation rented its name to Sandoz for $750000 to use in ads for an allergy medication. The Johnson & Johnson medications are more expensive than other brands.

Keywords:
*news story/United States/Johnson & Johnson/Sandoz/Arthritis Foundation/American Lung Association/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: DRUG NAME/PROMOTIONAL TECHNIQUES: DRUG NAME