Healthy Skepticism Library item: 6539

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

We can all learn something from SmithKline Beecham’s medical education programme for Augmentin
MaLAM Australian News 1994 Nov; 2:(4):1

Abstract:

Doctors are taken in by drug companies because the companies exploit existing weaknesses in medical reasoning. This is exemplified by a campaign for Augmentin from SmithKline Beecham that discusses in vitro data rather than in vivo.

Keywords:
*analysis/Australia/developed countries/Augmentin/SmithKline Beecham/quality of information/ influence techniques/ quality of prescribing/amoxycillin/clavulanic acid (clavulanate)/MaLAM/Medical Lobby for Appropriate Marketing/antibiotics/EVALUATION OF PROMOTION: CRITICAL APPRAISAL TECHNIQUES/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS