Healthy Skepticism Library item: 6471

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Thomas L.
Inadvertment placement of advertisements
Medical Journal of Australia 1994; 160:727-728

Abstract:

The placing of the advertisements in the same issue as articles bearing upon the products and in proximity to the articles, but not in the same visual field, is a compromise that the Medical Journal of Australia had to make in the light of harsh economic necessity.

Keywords:
*letter to the editor/Australia/Medical Journal of Australia/ placement of journal advertisements/ad revenue/ editorial freedom/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS