Healthy Skepticism Library item: 6461

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Squires BP.
Advertising and supplements
Canadian Medical Association Journal 1994; 151:503

Abstract:

The International Committee of Medical Journal Editors released statements on advertising and on supplements. The one on advertising said that readers should be able to distinguish between editorial material and advertising and that journals should not be dominated by advertising nor contain advertisements from only one or two advertisers. The statement of supplements lists seven principles to ensure that supplements supported by outside funding sources do not reflect the biases of the funders. The Canadian Medical Association Journal does not permit advertising in supplements.

Keywords:
*analysis/Canada/ attitude toward promotion/ Canadian Medical Association Journal/ International Committee of Medical Journal Editors/ journal advertisements/ journal supplements/ guidelines, discussion of/ corporate funding/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA